Email APIs

What does SendGrid pricing actually cost in 2026?

Published 2026-11-11 · Researched and price-checked on official sources

SendGrid pricing starts at $19.95 per month for the Email API and $15 per month for Marketing Campaigns, according to Twilio's official pricing pages checked on November 11, 2026. SendGrid's own site now redirects: sendgrid.com/en-us/pricing hands off to twilio.com/en-us/sendgrid, where the Email API and Marketing Campaigns ladders are sold separately and only anchor prices are published.

Key facts

What matters

Email API: a 60-day trial at 100 emails/day, then Essentials from $19.95/mo (50,000 to 100,000 emails), Pro from $89.95/mo (100,000 to 2,500,000 emails), Premier on a custom quote.
Marketing Campaigns is billed separately, by stored contacts and send volume: Basic from $15/mo (100,000 contacts, 300,000 emails), Advanced from $60/mo (200,000 contacts, 1,000,000 emails).
Dedicated IPs are listed for Pro and Premier only; Essentials runs on shared IPs.
SendGrid publishes three anchor prices and no overage rate. Resend and Postmark publish both, which makes them easier to budget at mid volumes.

Where SendGrid's pricing page went

SendGrid's old pricing URL no longer serves prices. A request to sendgrid.com/en-us/pricing returns a 301 to twilio.com/en-us/sendgrid, and the hub states plainly: "We moved in together on Twilio.com!" Product pages move the same way: sendgrid.com/en-us/solutions/email-api 301s to twilio.com/en-us/products/email-api.

A bookmarked pricing link therefore lands on a product overview instead of a price list. The numbers live at two URLs that Twilio maintains separately:

twilio.com/en-us/products/email-api/pricing for the transactional SMTP/API product
twilio.com/en-us/products/marketing-campaigns/pricing for the newsletter and campaign product

Both were live and serving plan data on November 11, 2026. Neither page quotes a per-thousand-email rate, which is the first thing most buyers look for.

SendGrid Email API pricing, plan by plan

The Email API ladder has four rungs and only two of them carry a number. Twilio's own summary on the page reads: the free trial sends 100 emails per day for 60 days, Essentials starts at $19.95 per month, and exact pricing depends on send volume and features.

Read the plan cards literally and you get this. Essentials covers 50,000 to 100,000 emails a month starting at $19.95. Pro covers 100,000 to 2,500,000 emails a month starting at $89.95. Premier is a custom quote. The trial requires no credit card, and both paid cards carry the same footnote about taxes and overages applying.

What the page does not do is tell you what Pro costs at 700,000 emails, or what the overage rate is if you blow past your tier. There is a volume selector at the top: it changes which plan the page recommends, not the prices underneath. After selecting 100,000 emails a month, the page surfaced Premier as "Recommended" while still showing no dollar figure for it.

That is the shape of SendGrid pricing in 2026. Three published anchors, a sales conversation for everything between them. If you need a fixed monthly number at 300,000 emails, you cannot get it from the public page.

Marketing Campaigns is a separate bill

Marketing Campaigns is not an add-on to the Email API. It is a second product with its own trial, its own tiers and a different pricing unit: stored contacts plus monthly volume.

The free trial stores up to 100 contacts and sends up to 100 emails a day for 60 days. Basic starts at $15 per month and covers up to 100,000 contacts and 300,000 emails a month. Advanced starts at $60 per month for up to 200,000 contacts and 1,000,000 emails a month. Beyond that it is a Custom quote.

The mistake to avoid: buying Email API Essentials for a newsletter. Twilio prices that product on email volume and features, while Marketing Campaigns is priced on how many contacts you store alongside volume. If you want a subscriber list, segmentation and a campaign editor, you are on the Marketing Campaigns ladder.

Running both is legitimate and common: transactional mail on the Email API, marketing on Campaigns. It also means two invoices, and contact storage is priced separately from send volume on only one of them.

Dedicated IPs: bundled on Pro, sold as an add-on elsewhere

Twilio's pricing summary states that Pro and Premier plans include dedicated IPs, with the option to purchase more. Essentials is not in that sentence, so a sender who needs IP reputation isolation has to budget for Pro.

The comparison worth making is at 100,000 emails a month. Resend's Scale plan is $90 per month for 100,000 emails, and its dedicated IP is a separate $30 per month add-on limited to Scale accounts sending more than 3,000 emails a day. Resend also charges $20 per month to add 100 sending domains above the plan's included allowance.

So the sticker prices are close, $89.95 against $90, and the gap opens the moment a dedicated IP matters: about $120 a month on Resend versus a dedicated IP bundled into SendGrid Pro's anchor price. Senders on shared IPs who have never had a reputation problem can ignore this line entirely.

The Outlook DMARC episode no pricing page mentions

Between November 5 and November 9, 2026, Microsoft's consumer mail service rejected part of the mail arriving from domains that had no DMARC record, according to MailRoute's incident write-up, which saw the bounces in its own outbound logs. The rejection read 550 5.7.1 Message rejected: Message lacks SPF/DKIM/DMARC Auth Records, and it hit small senders, not just bulk mailers.

It was not a new requirement. Microsoft rolled the change back at 11:02 UTC on November 9, 2026, attributing it to a fault in an update to its spam enforcement rules. Microsoft's published rule for bulk senders is narrower and older: since May 5, 2025, domains sending more than 5,000 messages a day to Outlook.com must pass SPF, DKIM and DMARC, or Microsoft treats the mail as non-compliant, per its postmaster guidance.

Why bring this into a pricing article: DMARC is a DNS TXT record at _dmarc.yourdomain.com, not a plan feature. No SendGrid tier sells it, and no upgrade fixes a missing record. The pricing page's deliverability table does list Domain Authentication (SPF/DKIM); DMARC itself never appears. If your mail bounces on authentication, the fix costs nothing and lives at your DNS host, not in your Twilio invoice. Worth keeping the record anyway: as MailRoute notes, Microsoft, Google and Yahoo all require DMARC of bulk senders, and p=none is a safe starting point.

SendGrid vs Resend vs Postmark on published price

SendGrid's weakness is not its price, it is how little of the price it publishes. Put the three side by side at the entry tier and the difference is obvious.

Resend keeps a permanent free tier of 3,000 emails a month (100 a day, 3 domains), then Pro at $20 for 50,000 emails, then Scale at $90 for 100,000. Both paid tiers publish an overage rate of $0.90 per 1,000 extra emails.

Postmark gives 100 emails a month free with no overages allowed, then Basic at $15.00 for 10,000 emails with extra mail at $1.80 per 1,000, Pro at $16.50 for 10,000 with $1.30 per 1,000, and Platform at $18.00 for 10,000 with $1.20 per 1,000. Nothing is hidden behind a quote.

SendGrid starts at $19.95 for a 50,000 to 100,000 email range and $89.95 for 100,000 to 2,500,000, with no published overage rate and a custom quote for anything above 2.5 million. Its $0 entry point is a 60-day trial, not a permanent free plan, which is a real change for anyone who remembers the old 100-a-day free tier.

At 50,000 emails a month, Resend charges $20 for exactly 50,000 sends. SendGrid charges $19.95 for a range that its page never narrows down. A nickel cheaper, a tier vaguer. At 100,000, Resend charges $90 and SendGrid's Pro anchor is $89.95, so the two anchors sit within a nickel of each other, but only one of them names the volume it buys.

Who should pick which ladder

Transactional mail inside an app: Email API Essentials at $19.95, moving to Pro only when you need the dedicated IP or pass 100,000 emails a month.
Newsletters and contact-based campaigns: Marketing Campaigns Basic at $15, priced on 100,000 contacts and 300,000 sends. Do not try to run this on the Email API.
Both: two products, two invoices. Budget them separately from day one.
Under 3,000 emails a month: Resend's free tier is permanent at 3,000; SendGrid's $0 option expires after 60 days.
You need a fixed price between 200,000 and 2,000,000 emails: get quotes from all three. Only Resend and Postmark let you price it without a call.

SendGrid still earns its keep on one thing the others do not match in the same way: it sits inside the Twilio platform, so SMS, voice and email can share one account and one billing relationship. If that consolidation matters, the missing overage table is a nuisance rather than a deal-breaker.

At a glance

Plan	Monthly price	Included volume	Dedicated IP
Free trial	$0 for 60 days	100 emails/day	Not listed
Essentials	From $19.95	50,000 - 100,000 emails	Not listed
Pro	From $89.95	100,000 - 2,500,000 emails	Included
Premier	Custom quote	Custom	Included

SendGrid Email API plans, per Twilio's pricing page checked November 11, 2026

FAQ

Is SendGrid free?

Not permanently. Twilio's pricing page lists a 60-day free trial at 100 emails a day for the Email API and 100 contacts with 100 emails a day for Marketing Campaigns. After 60 days the cheapest published plan is Marketing Campaigns Basic at $15 per month or Email API Essentials at $19.95 per month.

Does SendGrid include a dedicated IP?

Pro and Premier do, with more available as a purchase according to Twilio's pricing summary. Essentials is not listed with a dedicated IP, so senders who need IP reputation isolation should budget for Pro.

What is the difference between SendGrid Email API and Marketing Campaigns pricing?

The Email API is priced on monthly send volume and features, starting at $19.95 for 50,000 to 100,000 emails. Marketing Campaigns is priced on stored contacts and volume together, starting at $15 for up to 100,000 contacts and 300,000 emails. They are separate subscriptions.