SaaS Radar
What does HubSpot cost per month in 2026?
HubSpot pricing starts at $20/mo/seat list, discounted to $7/mo/seat on the annual Starter bundle, and reaches $800/mo for Marketing Hub Professional plus a mandatory $3,000 onboarding fee. Six hubs, per-seat multiples, contact tiers and credit packs are billed separately, so the headline number is never the bill.
What matters
- The $7/mo/seat Starter price is a bundle of five Starter hubs, annual commitment only, new customers only; the list price is $20/mo/seat and monthly billing makes it $10/mo/seat.
- Marketing Hub Professional is $800/mo billed annually ($890 monthly) with 3 core seats included; extra core seats are $45/mo annually or $50/mo monthly.
- Onboarding is a separate one-time charge: $3,000 for Marketing Hub Professional, $7,000 for Marketing Enterprise, $1,500 for Sales or Service Professional, $3,500 for Sales or Service Enterprise.
- Paid tiers include 1,000 (Starter), 2,000 (Professional) or 10,000 (Enterprise) marketing contacts, and monthly email sends are capped at 5x, 10x or 20x that contact tier.
- A five-seat Marketing Hub Professional account costs $13,680 in year one with annual billing: $10,680 in subscription plus the $3,000 onboarding fee.
HubSpot pricing at a glance: four meters, one invoice
HubSpot is a customer platform sold as six hubs (Marketing, Sales, Service, Content, Data and Revenue) running on one shared CRM. Every quote is assembled from four separate meters: which hubs you buy, how many core seats you add, how many marketing contacts your tier includes, and how many HubSpot Credits your AI agents consume.
That structure explains the gap between the price on the page and the number on your invoice. The pricing pages advertise a per-hub starting price. A real contract multiplies it by seats, assigns a contact tier, and on Professional and Enterprise editions adds a one-time onboarding fee HubSpot charges automatically at purchase.
The Free tier is real but narrow: all of HubSpot's free marketing, sales, service, content, data and revenue tools with 2 users maximum and no credit card. Anything that touches branding removal, automation beyond a single action, or a second seat pushes you onto Starter.
HubSpot pricing by hub: all six plans in one table
These figures come from each hub's official pricing page on 8 November 2026, read with the billing toggle on annual commitment and then re-read on monthly to separate the two rates. HubSpot labels Professional and Enterprise prices as "starts at", which assumes the minimum seats included in that edition.
- Marketing, Sales and Service share the same Starter list price of $20/mo/seat, discounted to $7 (annual) or $10 (monthly) for new customers.
- Content and Data have no standalone Starter edition. Their Starter features arrive inside the Starter bundle, and their first individual purchase is Professional.
- Revenue Hub has a free tier for collecting payments; its paid editions are per seat.
What the $7 Starter price actually covers
The lowest number on HubSpot's pricing page is a bundle, not a product. One Starter seat buys Starter editions of Marketing, Sales, Service, Content and Data together, plus 500 HubSpot Credits and 1,000 marketing contacts. It is $7/mo/seat with an annual commitment, $10/mo/seat paying monthly, against a list price of $20/mo/seat.
Those two discounts (65% annually, 50% monthly) are the "save up to 65% on Starter" banner, and HubSpot labels both as new-customer pricing. If a promotion does not carry into renewal, year two at the $20 list rate costs nearly three times year one.
Starter is also where the feature ceiling matters. Branding removal, a second automated action, and email sends beyond 2,000 per calendar month are not in the free tools tier. Starter gives you 5x your contact tier in monthly sends and a single automated action in email workflows; branching automation starts at Professional.
Marketing Hub: the contact tier sets the real price
Marketing Hub is the only hub where the number of people in your database changes the monthly price. Each edition ships with a fixed number of marketing contacts at no extra cost: 1,000 on Starter, 2,000 on Professional, 10,000 on Enterprise. Above that you buy a contact tier.
Two rules catch buyers out. First, HubSpot does not publish a per-1,000-contact rate on the pricing page; the additional-contact cost comes from the price calculator after you pick a tier, so the number changes with the edition you buy. Second, once you pick a tier you cannot downgrade until the contract renews, even if you later knock half those people off your marketing list.
The contacts you are not marketing to are free. HubSpot lets you store non-marketing contacts in the CRM at no charge up to 15 million total contacts, but non-marketing contacts cannot receive email or ad targeting. Keeping that line clean is the single biggest lever a small team has on its Marketing Hub bill.
Email volume is tied to the same tier: 5x your marketing contact count per calendar month on Starter, 10x on Professional, 20x on Enterprise. A 2,000-contact Professional account can send 20,000 emails a month. The Dedicated IP add-on is the route to unlimited sends.
Onboarding fees HubSpot adds without asking
Onboarding is not optional on the higher editions. Buy Marketing Hub Professional and HubSpot automatically adds a one-time $3,000 fee; Marketing Hub Enterprise adds $7,000. Sales Hub and Service Hub Professional carry $1,500, and both Enterprise editions carry $3,500. Starter editions skip onboarding entirely, with Inbound Consulting sold separately if you want it.
Run the math on a five-person marketing team on Marketing Hub Professional, which includes 3 core seats. Two extra seats at $45/mo make it $890/mo, or $10,680 for the year. Add the $3,000 onboarding and year one lands at $13,680. On monthly billing the same account is $890 plus 2 x $50 = $990/mo, $11,880 a year, and $14,880 including onboarding. Choosing annual commitment saves $1,200 in year one on that configuration alone.
The same comparison at Starter scale is brutal in the other direction: five seats cost $35/mo on annual terms ($420 a year) or $50/mo paying monthly ($600 a year), with no onboarding. The jump from Starter to Professional is not a 10x jump in price, it is a 30x jump in first-year cost for a five-person team.
Seats, credits and add-ons that move at renewal
- Core seats: Marketing, Content and Data Professional include 3, 3 and 1 core seats respectively, and extra seats run $45/mo on annual terms or $50/mo monthly. Enterprise editions include 5 seats (1 for Data) with extras at $75/mo.
- Seat pooling is priced at the top edition. Per HubSpot's own FAQ, every core seat in an account is charged at the highest edition level across all products. Buy Marketing Professional and Sales Enterprise and your marketing seats are priced at Enterprise rates.
- View-only seats cost nothing, which makes them the correct way to give stakeholders read access.
- Credits: Starter bundles 500 HubSpot Credits, Professional 3,000, Enterprise 5,000. Agents and AI features draw on them, and extra credits are sold in packs or pay-as-you-go, a second bill that scales with usage rather than seats.
- AEO, HubSpot's answer-engine visibility tool, is $50/mo ($45 annual) standalone and tracks 25 prompts across 3 answer engines daily. It is included with Marketing Hub Professional and Enterprise.
- Revenue Hub bundling: buying Sales Hub drops Revenue Hub Professional to $57/mo/seat (from $95) or Enterprise to $98/mo/seat (from $140) when billed annually.
Who should not buy HubSpot at list price
If your team needs a pipeline view, a form, and 2,000 emails a month, the Starter bundle at $420 a year for five seats is the whole product you need, and the Professional pitch is mostly automation depth you will not configure in month one. Buy Starter, keep the contact list clean, and revisit when a workflow genuinely needs branching.
If you need Professional, budget the onboarding fee as part of the first year rather than treating it as a surprise, and lock the annual rate: the 10% monthly premium on Marketing Professional is $1,200 a year on a five-seat account before any seat growth.
Teams that only want contact management and deal stages are usually better served comparing Pipedrive, Zoho CRM and Freshsales on per-seat price, because HubSpot's cheapest path to real automation carries mandatory onboarding. Check each vendor's current seat price directly; their entry tiers move more often than HubSpot's.
One last warning on contacts: an import of a purchased list can push you into a higher tier, and that tier is locked until renewal. Clean the marketing-contact flag before you upload anything.
At a glance
| Hub | Starter | Professional | Enterprise |
|---|---|---|---|
| Marketing | $20/mo/seat list, $7 promo annual | $800/mo annual ($890 monthly), 3 core seats, +$3,000 onboarding | $3,600/mo, 5 core seats, +$7,000 onboarding |
| Sales | $20/mo/seat list, $7 promo annual | $90/mo/seat annual ($100 monthly), +$1,500 onboarding | $150/mo/seat, +$3,500 onboarding |
| Service | $20/mo/seat list, $7 promo annual | $90/mo/seat annual ($100 monthly), +$1,500 onboarding | $150/mo/seat, +$3,500 onboarding |
| Content | Included in Starter bundle | $450/mo annual ($500 monthly), 3 core seats | $1,500/mo, 5 core seats |
| Data | Included in Starter bundle | $720/mo annual ($800 monthly), 1 core seat | $2,000/mo, 1 core seat |
| Revenue | Free tier for payment collection | $85/mo/seat annual ($95 monthly) | $140/mo/seat |
| AEO add-on | Not available | $50/mo or $45/mo annual | Included with Marketing Professional and Enterprise |
FAQ
Is HubSpot free?
Yes, up to a point. HubSpot's free tier includes the free marketing, sales, service, content, data and revenue tools for a maximum of 2 users with no credit card. The first paid tier is Starter at $20/mo/seat list, discounted to $7/mo/seat with annual billing or $10/mo/seat monthly for new customers.
How much does HubSpot cost for a small team?
Five seats on the Starter bundle cost $35/mo on annual terms, or $420 for the year. Five seats on Marketing Hub Professional cost $890/mo on annual terms ($10,680 a year) plus the one-time $3,000 onboarding fee, for $13,680 in year one.
Does HubSpot charge an onboarding fee?
Yes, on Professional and Enterprise editions and it is added automatically. Marketing Hub Professional carries $3,000 and Enterprise $7,000; Sales Hub and Service Hub Professional carry $1,500 and their Enterprise editions $3,500. Starter plans have no onboarding fee.